Smart City: If you build it for the People, they will come

Smart City

Government needs to take a lead in removing barriers to innovation and facilitating collaboration between multiple diverse actors. ~ The Smart City Market

Challenges of building a Smart City

Smart City efforts are being initiated by cities across the globe. Regardless of the size of effort and investment, enabling smart technologies at large scale have a number of challenges.

Here are some issues outlined in assessments by Gov.UK:

  • A lack of funding for multiple Smart City initiatives
  • Creating a common and long term vision that is sustainable across government agencies regardless of who is in office
  • High cost of investment in new technologies and its implementation
  • Collaboration across different procurement and agency policies to ensure high volume cost savings for technologies and associated services
  • A common user experience and transparency across services regardless of type of service, whom it serves and which agency manages it
  • Common understanding of privacy, data management and safety policies across agencies
  • Regulations and legislation that encourage innovation and facilitate growth while serving citizens and businesses alike
  • A business model that serves the needs of citizens first

Barcelona has created a Smart City PMO (Personnel Management Office) which coordinates all the projects in the city that are classified under the smart city tag. This has meant transitioning from silo’d work to “transversal” work. The city has produced an early strategy document which attempts to set up the basis of the smart city strategy in the city. Ms. Lopez Ventura claims: “I think that this change to get all departments working towards the same strategy is quite new.”~ Global Innovators, International Case Studies on Smart Cities

A Model for Innovation and Collaboration:
Major League Baseball Internet and Interactive

MLB.com was originally created by investments from 30 team owners and a mandate from the league with a total cost of $77M. Originally, it built and managed a common user experience for all baseball fans while pursuing digital revenue streams including ticket sales, subscriptions, sponsorships, merchandising, etc. MLB.com also has a media channel called MLB Advanced Media (MLBAM) centred around the game of baseball across all media channels and devices. Estimated value of IPO in 2005 for MLBAM was $2.5 Billion. Current estimates are not available as MLBAM has no plans to go public any time soon.

So what makes MLB a model for innovation and collaboration:

  • MLB Interactive has one coherent mission mandated by the league and agreed upon by team owners:To be the internet and interactive branch of baseball league.
  • It collaborates with
    • players
    • owners
    • leagues (including NBA)
    • tech partners (Apple)
    • non-tech partners (cities across North America)
    • non-tech branches (MLB retail)
    • television and radio
    • online media
    • gaming partners
    • music bands
    • sports networks
    • and more…
      to generate revenue and serve the fans.
  • It serves all segments of baseball fans…from season ticket holders to fringe fans who occasionally dip into the game on their mobile devices.
  • It is autonomous in its decision making about technology investments and innovation.

Without question, BAM’s success stems in part from its autonomy. “It’s unlike other things in baseball where someone is meddling,” says Gary Gillette, coeditor of ESPN’s Baseball Encyclopedia. Bowman, who answers to a board of club owners, is free to make decisions about pursuing new devices or new technologies. ~ MLB Advanced Media’s Bob Bowman is Playing Digital Hardball. And he’s Winning

  • It is innovative in both identifying opportunities to serve baseball fans and in creating new ways to enjoy the game. A good example is PITCHf/x.
  • They build technology for the digital fans. User experience spans all devices, technologies and use of data to enhance the experience.
  • Cost is managed centrally thus allowing for better assessment of investments in technologies including ROI.

BAM’s business is more multifaceted than YouTube’s; [in 2009], it sold more than 35 million MLB tickets, more than half of the league’s inventory. It streams more live video than any other spots entity — and any other company ~ MLB Advanced Media’s Bob Bowman is Playing Digital Hardball. And he’s Winning

  • Privacy and data management policies are all led centrally and the fans are never in doubt about safety.

The MLB internet and interactive business has grown to BAM proportions simply because it sits outside the game. Yet it still serves the game, the stakeholders and ultimately the fans using the latest smart technology.

MLBAM on CBS Segment

Click to Watch

Challenging Status Quo Models of Smart City Initiatives

Building a Smart City is not a two-term proposition. It is an ongoing effort to change the way city folk live and work by actively using smart technologies on a daily basis. Smart City effort requires not only an innovative and collaborative effort from inside different government agencies but also a willingness to engage and serve citizens transparently and work with partners across the public/private horizon.

Mr. Godfrey, Government CIO for Hong Kong Smart City initiative explains “The vision is that our clients should find the government service as convenient, as efficient, as pleasurable to use as the best services they get from the private sector. ~ Global Innovators, International Case Studies on Smart Cities

MLB demonstrates a model for collaboration and innovation in technology all while serving fans with unforgettable experiences that are emphatically rooted in tradition as they often are within a city.

Smart City effort should be approached in the same way. An independent partnership between government agencies that are looking to use smart technologies to improve the experience for their customer: The citizens of a Smart City.

Why? Because it will enable:

  • Singular accountability with multi-agency, business and citizen stakeholders
  • A common vision of success across agencies and for perpetuity
  • Autonomous decision making by singularly accountable
  • Common and transparent experience for citizens across services
  • Cost consolidation, driving ROI and investment transparency
  • Integrated technologies across agencies with citizen-focused delivery
  • Common privacy and data policies across agencies
  • A need to drive collaboration and innovation to be successful
  • Serving the direct customer: Citizens of Smart City

The real challenge for Smart City initiatives is to find the balance between

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UPDATE: December 11, 2014
HBO to Use MLB Advanced Media for Stand-Alone Streaming Product
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OPEN WRX Consulting Inc. is committed to helping companies improve competitiveness through effective decision making by applying strategy to tech solutions, building plans that create value and sharing knowledge that drives innovation.

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