The Trust Channel

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The Postal Service can continue to evolve and operate more like a private-sector business.” ~ Megan J. Brennan, New Postmaster’s Goal: Act Like Private Sector, WSJ.com

Trust – Postal Service’s Greatest Asset

For centuries postal services in every country across the globe have aimed to serve the people by being the trusted guardians of the written word. From innocent sentiments of a child for Santa in North Pole to private, legally binding documents of multi-billion dollar conglomerates, the Postal Service has dutifully transported and delivered messages.

Although times have changed, our need for a trusted channel to communicate has not.

In fact, the need for Trust Channel has only multiplied as new technological methods of communications like Twitter, Gmail, Facebook and even LinkedIn have come into existence. These multi-billion dollar giants of communications are trusted by people from all walks of life, each one attempting to demonstrate their worth, originality, ideas, thoughts and, on occasion, dissatisfaction… all things that make us human.

These channels play on our fundamental need “To Belong” within a virtual world that attempts to expound voices of billions of people. Nothing wrong with this at all except when more than one person speaks at the same time, it becomes extremely noisy in real-time digital communication.

Inter-human communications, as we all know, is far more complex than the latest trending topic on many social media networks.

Now more than ever, there is a fundamental need to be ‘heard’ …not by the mass of invisible crowds but by the few you would like to address, privately without third party monitoring of your communications for monetary gains.

And the only entity that can still fulfill this need for private and trusted communications between people and businesses is the Postal Service.

Conflict – To make Money or Serve the People

Neither the need for a trusted, private communication channel; nor the benefits of advanced technological communications can be fundamentally denied. They are both equally important to modern communications.

Yet these two concepts remain mortal enemies in today’s digital world.

Why?

One problem is ‘Data’. Data, it seems, is the source of golden nuggets that must be mined for intelligence to make money. And, there is nothing wrong with this at all. Twitter, Gmail, Hotmail, Facebook, LinkedIn and many other communication entities attempt to gather data, buy and sell data, mine data, add to data, statistically manipulate data, react to data or otherwise use it to make money. Without data, social media networks would not be worth billions.

So what can reconcile the delicate balance between the need for private, trusted communications between people and the need to use technological communications to make/save money?

Only an entity that does not have a required obligation of pleasing its investors and at the same time serve the fundamental need for private and trusted communications between citizens can fulfill this need.

This balance can only be achieved if an entity is mandated to serve the people first and the market needs second while sustaining the strength of people’s trust.

Can the answer to this paradox still be Postal Services?

Opportunity – Industries that Serve People

Need for private and trusted communications that is not intervened by third party monitoring is paramount in today’s technologically advanced world. Electronic communications is no longer private in any form. The only security measures holding back intervention in individual communications is the sheer volume of data available and, of course, whether the information gleaned from the data is really worth any money. Sometimes the effort is worth it but in most cases finding the golden nugget has been extremely costly.

But this is no guarantee of privacy or trust in electronic communications. It seems to be more luck of the draw than secure, trusted communication channel.

So where in the marketplace is private and trusted channel of communication still required:

Financial Services

Banks and its customers (business and consumers) require a means to communicate highly private and secure information on a daily basis in real-time. From discussion about which account number to use to what amount of money needs to be transacted to which billing account number to debit…are all highly sensitive information that require private, trusted and secure communication channel.

Medical Services

Individual medical records are private and should be private between physician and the patient. Only a secure and private communication channel can ensure that this remain such.

Legal Services

Legal records are also private unless they are legally required to be disclosed. Once again a need for private exchange of information is necessary to ensure that trust is reinforced between the legal system and the people.

Identity Services

The records of your existence are private and trust-bound. These records should remain yours and any communications associated with these records should remain within the control of the holder of identity—you.

For the longest time Postal Services have handled these documents and records within the security of its Trusted Channel. And the practice still continues worldwide.

Evolution – Innovation in Trust

Imagine the Evolution of The Trust Channel.

What if it was no longer necessary to worry about privacy and security when instructing your financial advisor about your decision on financial management through a secure email?

What if you could view your medical records online with absolute knowledge that no one but you and your doctor knows your medical conditions? What if you know which doctor has access to your records and you own the ability to block them if you don’t trust them or their judgment?

What if you and your lawyer can discuss your pending legal matter without worrying about privacy?

What if you and your government have a private and trusted channel to communicate about your passport renewal?

What if….

Fact is that there is absolutely no other entity out there today that can own and manage The Trust Channel other than an evolved Postal Service without compromising itself on the alter of privacy invasion for the purpose of making money. Only a service with a clear mandate to first serve the people and not the money can do this job.

Even if a new innovative, entrepreneurial company builds a super secure and private communications technology to be used for Trust Communications, it will eventually become part of a private enterprise that wants to make money from your private information. Case in point, PasswordBox being acquired by Intel’s Safe Identity Organization. PasswordBox was a great company with approximately 14 million downloads and as Intel evolves the technology to integrate it into its own solutions, it would be interesting to see how data is used.

Actions – Re-Modelling the Business of Postal Services

Postal Services are no strangers to innovation and risk-taking as they have been addressing the issue of shipping and delivery for centuries. Well before Amazon’s drone delivery services, Postal Service was experimenting with human-powered drone services. Here is a picture of Autogyro from 1930s piloted by John Miller demonstrating shuttle mail delivery to Washington D.C.

Autogyro

Source: Library of Congress

Perhaps, it is time to rejuvenate the spirit of innovation once more and re-consider how Postal Service business model should serve the people and businesses. The opportunity does not solely include mail delivery and parcels, it spans into meeting the need for trusted, private and secure communications for foundational businesses and people across the globe.

As USPS has already demonstrated, Postal Services should partner with the private sector, enable new communication technologies, address the problems of modern retailers, and rebuild the foundation of The Trust Channel once again.

Private sector technology and government entities should not be enemies.

We are not enemies, but friends. We must not be enemies. Though passion may have strained, it must not break bonds of affection. The mystic chords of memory will swell when again touched, as surely they will be, by the better angels of our nature.
~ Abraham Lincoln

There is no perfect business model or solution for modernization of Postal Services but it is worth searching for one to keep the trust of the people.

The answer may be found in balancing two extreme principles that at first seem to be mortal enemies in digital world:

making profits vs. serving the people.

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OPEN WRX Consulting Inc. is committed to helping companies improve competitiveness through effective decision making by applying strategy to tech solutions, building plans that create value and sharing knowledge that drives innovation.

openwrxconsulting.com

 

Vision: Setting Direction

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Problem

Managers and employees often complain that they are not certain of the direction of their organization.

Surprisingly, this problem is not unique. Many executives fail to create a unified direction for their employees and, if they do create it, they fail to let employees “own” it.

It is important that all levels of Sr. Management present a unified statement of Vision/Mission. Misaligned statements lead to more confusion among employees rather than direct them to a common future/purpose.

Effort

Vision should state what the future of organization looks like. Mission is a statement of what the organization should be working towards. Each word in these statements should have specific meaning and any executive or manager in the organization should be able to clearly communicate this meaning in terms of their own functional department. 

Vision/Mission statements should inform 2-3 Objectives for each functional department in the organization.  These Objectives must be SMARTSMART Objectives allow for ownership of goals that can be tied to Key Performance Indicators for individuals and organization.

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Objectives cannot exist without Strategies. It is good practice to have SMART Objectives but without clarifying how you will accomplish them, they become irrelevant. Strategies can be further broken into Tactics that provide detail plan needed to accomplish SMART Objectives.

Employees should use functional SMART Objectives to develop their own Objectives at a tactical level. For each employee, at least 2-3 SMART Objectives must be created. These Objectives should be documented and evaluated as part of annual performance appraisal.  All Objectives should be aligned directly with functional Objectives. Also, employees should have at least one Objective that speaks to how they will improve their department/company.

IMPORTANT!

Employees should develop their own SMART Objectives, and their managers should review these statements for strategic alignment.  Objectives should not be assigned by management to employees.  If Sr. Management decides to “assign” Objectives to employees; employees no longer “own” the results.*

Beyond the creation of Vision/Mission to Objectives to Strategies to Tactics, it is very important to ensure that all employees have a complete set of DIRECTIONS for the year. No one should be in doubt of what they are expected to do.

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Process

This work is very much part of Annual Business Planning process. Functional departments must allocate resources to plan at least one day where the entire team comes together to understand where the business is headed and what they need to do to “WIN”.

Pre-work can be assigned to employees to ensure that everyone is informed and prepared for the day.  A guest lecturer can also help get things started with insights from the “outside” and set the stage for innovative discussion during workshops set up to allow each employee to draft their individual objectives. The day should end with a celebration of the knowledge and team-work accomplished.  Business Planning now becomes every employees’ responsibility because they own a part of it.

After this exercise no one should complain about the direction of their company and how each employee is connected to it.

Deliverables

  • Executive presentation with a demonstrated alignment of company direction
  • Process to link company direction to individual objectives
  • Project Plan/Calendar for preparation with milestones
  • Performance Appraisal process
  • One day set aside for planned workshops and innovative lectures

*Proof of this is well documented in Chapter 3: Commitment and Consistency of book “Influence: The Psychology of Persuasion” by Robert B. Cialdini.

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Kiran Sohi’s career has focused on leading companies to success by enabling effective decision-making. While her passion is strategy and technology, her work spans a number of corporate strategy disciplines including product development, process design, marketing and financial forecasting.

Prior to finding OPEN WRX Consulting, Kiran was a business consultant at CIBC and Innovapost, where her clients included Canada Post and Purolator. She also had the pleasure of working as a strategist for NBA, Kraft, Samsung and Travelex. Visit openwrxconsulting.com for more info.